Graphic Designers

Graphic Designers plan, design, develop and prepare information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.

  • The Job
  • The Facts
  • Related Courses

What the job involves

  • Determines the objectives and constraints of the design brief by consulting with clients and stakeholders
  • Undertakes research and analyses functional communication requirements
  • Formulates design concepts for the subject to be communicated
  • Prepares sketches, diagrams, illustrations and layouts to communicate design concepts
  • Negotiates design solutions with clients, management, sales and production staff
  • Selects, specifies or recommends functional and aesthetic materials and media for publication, delivery or display
  • Details and documents the selected design for production
  • Supervises or carries out production in the chosen media
  • May archive information for future client use

Key values of workers in Graphic Designers

  • Independence

    Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

  • Recognition

    Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

  • Working Conditions

    Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

  • Relationships

    Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

  • Support

    Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

Top skills required for workers in Graphic Designers

  • Speaking

    Talking to others to convey information effectively.

  • Writing

    Communicating effectively in writing as appropriate for the needs of the audience.

  • Critical Thinking

    Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

  • Active Learning

    Understanding the implications of new information for both current and future problem-solving and decision-making.

  • Reading Comprehension

    Understanding written sentences and paragraphs in work-related documents.